Reylicia recently joined the Personal Affects team and brings nearly 20 years of experience in the Beauty & Personal Care industry.
She recently launched Purple Squirrel Marketing and has an extensive background in the sales and promotion of prestige beauty and personal care products and services. she works as a Marketing & Social Media Consultant, managing the promotion of small beauty and personal care businesses/entities. She strategizes with business owners to create marketing plans highly tailored campaigns and events that will increase revenue and recognition in their marketplace.
Previously, she has held positions as Sales Manager for several prestige cosmetics brand as well as Global Sales and Education Manager for at least 30 skincare and cosmetic brands. In addition to marketing, she conducts classroom and one-on-one trainings to clients, educating clients about proper care of their skin and makeup application. Reylicia has a laser focused yet simple approach to educating clients how to achieve “everyday simplistic” beauty through the proper application of cosmetics.